Hard Rock Café is a restaurant chain founded in 1971 by Isaac Tigrett and Peter Morton. The first Hard Rock Cafe opened near Hyde Park Corner in London, in a sales center Rolls Royce , where in 1979 they began to cover the walls of ephemeral messages rock 'n' roll. There are currently nearly 150 Hard Rock Cafes in 36 countries. The cafe was named after the first part of the 1970 album The Doors Morrison Hotel, which was in turn named after a bar, now closed, in downtown Los Angeles visible on the cover of Morrison Hotel. The motto of the Hard Rock Café is Love All, Serve All, which was adopted by the Indian guru Sathya Sai Baba. Second place, originally developed by a non- affiliated group was later bought by Hard Rock International, and opened in downtown Toronto in 1978. Toronto now has two Hard Rock Cafes - including the Rogers Centre, overlooking the stadium. The chain began a global expansion in 1982 when the founders agreed to develop in the world. Morton (Hard Rock America ) opened the Hard Rocks in Los Angeles, San Francisco, Chicago and Houston while Tigrett (Hard Rock International) did the same in New York, Dallas and Paris. However, the first Hard Rock Café in the United States was in Jackson (Tennessee). It was a small restaurant located in the Old Hickory Mall and having the same function as other Hard Rock Cafes with wall posts and t-shirts Hard Rock Café marked with the name of the city of Jackson. By Tigrett later sold his interest to Robert Earl and Mecca Leisure, but Morton has opened several other restaurants including Las Vegas, San Diego, La Jolla and Newport Beach, Sydney and Melbourne in Australia and Honolulu and Maui Hawaii and Israel (which was later closed ) among others. In 1990, the Rank Organisation (now The Rank Group) acquired the Mecca Leisure and continued to develop cafes, buying those Morton in 1995 and bought at the same time Canadian restaurants that were developed by a non-affiliated company. In 1991, the first Hard Rock Café opened on the European continent in Paris. The "Level 42" group ensures the show at the inauguration. Patrice Dubois, a native of Monaco, is the first general manager of the restaurant. He left the property a few months after opening due to disputes with the team headquarters in Orlando.
14, boulevard Montmartre
Latitude : 48.871757
Longitude : 2.341628
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Photo R. Desenclos 2009